Posters for a socialist market

Marketing and advertisement is one of the fundamental tools of the market economy in capitalist societies that is used as a consumerism booster for commercial goods and services. Nevertheless, it was exactly that same tool which communist regimes in post-war Europe were using for exactly the same reasons in their state-controlled economies. An exhibition at the Hungarian Museum of Trade and Tourism in Budapest from October 6 to November 23, reminds us how commercial posters were used in the socialist period between 1945 and 1989.
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